Creative Tailoring at H&M This Autumn

This season the design team at H&M have focused on tailoring, looking back to traditional styles with refined cuts, details and finish, but also thinking ahead with innovative shapes and proportions.

The evolution of materials with new blends, surfaces and coatings is an important source of inspiration, as well as the contrasting soft and vibrant colour palette.

The result is an inspiring collection with endless possibilities for personal expression and style.

"Tailoring is back on the fashion scene.

Classic staples are the obvious choice, but updated and re-modelled", says H&M's Head of Design Ann-Sofie Johansson.