Yves Behar Flips Underwear Category on Its Head with Launch of PACT

PACT, an online underwear brand that blends design and sustainability with support for powerful social and environmental causes, launched today with three premium organic cotton underwear collections for men and women.

PACT believes that everyday essentials can communicate personal values.

Buying PACT underwear is more than a transaction; it's commerce as a social movement embodying the motto: Change Starts With Your Underwear.

From how it's made, shipped and shopped, the PACT brand is conceived in partnership with Yves Behar and his San Francisco-based studio, fuseproject, the industrial design and brand strategy firm behind iconic products like the Jawbone headset, Herman Miller LEAF Lamp and One Laptop per Child XO laptop.

"We looked at underwear through the lens of 360 degree design," said Jeff Denby, PACT Chief Creative Officer and Co-Founder.

"Having fuseproject as an equity partner in PACT illuminates the fundamental importance of design to the PACT brand.

Our collaboration is key to generating what we believe are the most innovative ideas at the intersection of business, design and sustainability."

At the core of PACT are deep partnerships with nonprofit organizations that work to create social and environmental change.

Each underwear collection is aligned with a nonprofit.

Internationally recognized artists and designers create graphic visualizations of each organization's mission with underwear as their canvas.