Sonia Rykiel Heats Up the 2009 Holiday Season for H&M

H&M and Sonia Rykiel president and artistic director Nathalie Rykiel announced that Sonia Rykiel will be the next guest designer for winter 2009 and spring 2010.

The French house founded by the "Queen of Knits" represents the distinctive, modern and impertinent spirit of Paris.

This marks the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009.

The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel's major boutiques around the world - another first for H&M.

"It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means.

This collaboration fits perfectly with our philosophy.

The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year.

The knitwear collection is perfect for welcoming a colourful new season," said Nathalie Rykiel, president and artistic director of Sonia Rykiel.