Pantone 2011 Multi-Discipline Forecast

Pantone announced the release of the summer 2011 edition of the PANTONE VIEW Colour Planner, its cross-discipline color forecasting tool, titled "Symmetry."

Symmetry explores the idea that by creating products in simple basic shapes, we can emphasize beauty through the use of color.

The season's vibrant palette represents the colors of a future where we need to strive for perfect harmonies, get away from the flat, boring and obvious, and minimize decoration to heighten sophistication.

Symmetry focuses on the need for proportions that are well balanced and in perfect harmony.

Man built environments to express the glory of faith, power, love and taste.

Symmetries were crafted to emphasize and define them.

"Color is an intrinsic part of the visual experience and a vital factor in purchasing decisions.

To combat these challenging times, it is critical that manufacturers and retailers introduce newness into their assortments and do not overlook the strategic use of color for their product selection," said Laurie Pressman, vice-president of fashion, home and interiors at Pantone.

"PANTONE VIEW Colour Planner provides the color direction designers need to create the visual excitement that will make their products stand out and get noticed on the selling floor."

PANTONE VIEW Colour Planner Summer 2011 showcases seven palettes for use in women's wear, menswear, active wear, cosmetics, home furnishings, industrial design and graphics.