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Pentagram Berlin Designed New Tableware Brand for Villeroy & BochPentagram Partner Justus Oehler and his design team in Berlin have created the name and identity for a new tableware brand by Villeroy & Boch called vivo.
The German high-quality ceramics manufacturer and supplier of lifestyle products for the home is one of the oldest industrial enterprises of international stature and a market leader in Europe.
The new product was launched at the international consumer goods trade fair Ambiente this February in Frankfurt.
Villeroy & Boch decided last year to introduce a new product brand in the company's division of tableware that is particularly geared towards young consumers.
This new brand vivo stands for a modern and appealing design, multi-functionality and high quality at lower prices than the traditional company's tableware series, which meets the demands of the younger target audience.
Justus Oehler has thus created a design with a lo-fi yet striking simplicity.
It looks spontaneous, joyous and straightforward according to the characteristics of the new brand.
The identity focuses on the hand-written vivo logo, consistently carried out in black and white and always combined with the company's name Villeroy & Boch.
more: Pentagram Berlin Designed New Tableware Brand for Villeroy & Boch
design directory:
Pentagram > Multidisciplinary Design Consultancies
September 9, 2007 | Viewed 46,543 time(s)
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