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Identity Crisis!Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands, the new book from Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been released by publisher HOW Books, an imprint of F+W Publications, Inc.
The book is currently available from all major online booksellers and will soon be on bookstore shelves internationally.
Identity Crisis! takes a fresh look at 50 before and after case studies, from designers and firms from around the world, by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success.
Designers seeking inspiration - and any business considering a graphic makeover - will be presented an inside look at the challenges of redesigning identities and visual examples of creative and strategic thinking in achieving the desired results.
more: Identity Crisis!
design directory:
Identity Crisis > Logo and Branding Design Books
September 26, 2007 | Viewed 32,897 time(s)
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