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Gottschalk+Ash International, Unveils a Unique, Glass Signage SystemAs the fifth largest museum in North America, the Royal Ontario Museum (ROM) and the collections displayed within are world-renowned.
The expansive museum space was recently transformed when celebrated architect Daniel Libeskind's addition, aptly named the Crystal, was opened this summer.
An important objective of the redesign of the ROM has been to create a wondrous and delightful visitors' experience.
Understanding that signage is an important component of this experience, the ROM enlisted the services of the renowned design firm, Gottschalk+Ash International to develop a wayfinding system that would contribute to this objective.
G+A's solution was to create an environmental design program that is functional and clear, yet maintaining an elegance that would contribute to the unique architecture of the ROM.
Two key issues were at the forefront.
The first was to link very separate and distinct architectural styles.
Design director, Udo Schliemann solved this by introducing glass as the primary material.
Intuitively, Schliemann understood that glass is a material that is elegant and forgiving and would blend well with the many backgrounds of the museum.
His choice was also influenced by the already existing presence of glass in the architecture of the ROM (such as the casings), adding consistency to the result.
The outcome is a system that aesthetically fits perfectly within two styles.
more: Gottschalk+Ash International, Unveils a Unique, Glass Signage System
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10/11/2007 | Viewed 21,990 time(s)
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