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HUSH and Nike Make a SplashNew York-based HUSH collaborated with Nike to bring diversity of style and imagery to the iconic brand with a series of large format images displayed in Niketown and NikeID stores throughout the United States and Europe.
The dynamic imagery is delivered directly to the consumer through two core concepts.
In Splash, a blank white shoe stomps into a puddle of paint.
In Stitch, a shoe is frozen in time as new layers and colors are sewn onto it.
Both of these displays are perfectly paired with an expansive wall filled with Nike shoes in an array of styles.
In years past NikeID was imaged via straight product photography showcasing some of the various shoe styles available.
At retail centers one could go to a Kiosk to create a customized shoe and that was the end of the consumer relationship with the process and brand.
This time around, Nike opted to revamp the entire process by building a "customization" statement that traverses through the entire consumer experience from a visual, experiential and services stand point.
"We were so psyched to work on this project.
It was a great departure from the broadcast or commercial projects we've been working on recently, and allowed the entire studio to stretch their creative muscles," noted HUSH director David Schwarz.
more: HUSH and Nike Make a Splash
design directory:
HUSH > Broadcast Design Companies
February 27, 2008 | Viewed 38,992 time(s)
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