Pantone 2010 Multi-Discipline Forecast

Pantone announced the release of the summer 2010 edition of the PANTONE VIEW Colour Planner, its cross-discipline color forecasting tool, titled "Magic."

Summer 2010 celebrates the power to imagine and change through color.

The season's magical palette represents the colors of an optimistic future through imaginative, expressive color combinations and harmonies that reassure, but also dazzle.

Magic opens up a world of infinite possibilities and offers the belief that we have the power to improve and change things.

Magic is what science has yet to understand, prove and assimilate.

"In this current retail climate, unique and magical design becomes that much more essential.

Designers need to find innovative ways to excite their clients and ignite their passions.

While consumers are looking for good value and are purchasing less, they are still willing to buy that special item that catches their eye," said Laurie Pressman, vice president of fashion, home and interiors at Pantone.

"PANTONE VIEW Colour Planner provides the insight designers need to stay ahead of the trends and make smart, savvy color decisions."