Rodney Fitch Named as Spikes Asia's First Design Jury President

The newly-launched Spikes Asia Festival will feature a design category to honour creative and innovative use of design as a lever to influence consumers and its use as an aid to the communication of brand and product messages.

Rodney Fitch CBE, Chairman and CEO of Fitch Worldwide, has been unveiled as the chairman of the inaugural Design Jury.

"Design is at the very heart of all creative work; from ads to film, from digital to shops, design is the glue that holds the creative industries together," Rodney explained.

"Asian designers have a growing worldwide reputation for great work, so I'm naturally delighted that their efforts will be showcased at Spikes and honoured to be inaugural president."

Rodney founded the Fitch agency in 1972 and now has 19 studios in 12 countries around the globe.

His work embraces brand development, packaging design and corporate branding and specialises in delivering "consumer experience" in the retail environment.