Silver Hills Bakery Transforms Packaging to Tell Bread Time Stories

Across the Pacific Northwest, Silver Hills Bakery is unveiling its new look this week as re-branded bags of its sprouted whole grain bread are delivered to various grocery stores in Canada and the United States.

The re-designed packaging offers unique "bread-time stories" and a first glimpse of Silver Hills' new look and recharged brand personality developed by Karacters Design Group.

The revitalized Silver Hills' packaging and image makeover is creatively designed to appeal to a wider, health-intending demographic to boost sales and broaden its customer base.

"We aspire to bring good, basic nourishment to more people and want to shift people's perceptions of our sprouted whole grain breads, from a niche health-food bread to a nutritious bread that is good for everybody," says Brad Brousson, CEO, Silver Hills Bakery.

"It's important that our creative platform supports our vision and helps differentiate our brand and what it stands for in a crowded and competitive category.

We carefully craft our bread the way it should be - simple, honest and wholesome - and wanted this to be reflected in the new packaging."

The new creative concept was prompted by an insight discovered during brand strategy development that the bakery's "Squirrelly" bread had higher brand recognition and recall than the Silver Hills' parent brand.