JetBlue and Patagonia to Receive AIGA Corporate Leadership Award at the Design Legends Gala

The board of directors of AIGA, the professional association for design, has chosen JetBlue and Patagonia to each receive the 2009 AIGA Corporate Leadership Award at the Design Legends Gala on September 17, 2009.

Both companies are recognized for the roles they play as perceptive and forward-thinking organizations that have been instrumental in the advancement of design by applying the highest standards as a matter of policy.

Since inception nearly a decade ago, JetBlue has stood apart from the competition by embracing design at every level and demonstrating a new, human-centered approach to the air travel experience.

From the ease and accessibility of its website and the interface design on each seatbacks video display to the companys advertising and newly reopened Terminal 5 at John F.

Kennedy Airport, design with an interest in simplicity, usability and individuality is at the core of the companys actions.

Patagonia has earned the Corporate Leadership Award not only for being a company that sells well-designed outdoor clothing and equipment.

Patagonia clearly embraces an ethos that demonstrates respect for its customers, employees and the environmentand the company has been doing so since long before it became popular to practice sustainability.