New Branding System for Art Directors Club Embraces Both Heritage and the Future

The Art Directors Club today unveiled a rebranding that both accentuates its commitment to currency and relevancy in the emerging world of marketing and celebrates its authenticity as the original organization for global creative professionals.

Founded in 1920, the Art Directors Club is the premier self-funded, not-for-profit organization for a broad range of creatives - creative directors, art directors, graphic designers, digital designers, environmental designers, copywriters, illustrators, photographers and others - and the first international creative collective of its kind.

The new identity, developed by Trollback + Company, New York, emphasizes that legacy by spelling out the club's name in the logo, a break from past use of the ADC acronym.

The new branding system follows the lead of the club's recently revised mission to "Connect, Provoke and Elevate" creative visual communications professionals around the world through its many events, educational programs, publications, scholarships and awards.

"We have a rich heritage as the original creative organization, and a sustained passion for embracing the future," said Doug Jaeger, innovation director at TAXI, New York and, at 33 years old, the youngest ADC president in history.

"The club has expanded tremendously in programming and member benefits, both physically and virtually, and the new identity reflects that sense of engagement and vitality."