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Clear Rx: From Master's Thesis to Medicine CabinetSchool of Visual Arts presents "ClearRx: From Master's Thesis to Medicine Cabinet" - an exhibition that follows the three-year journey from Deborah Adler's initial concept to redesign the prescription bottle and label, to the partnership with Target and the launch of ClearRxSM in May of 2005.
The exhibition, sponsored by Target, will give a comprehensive look at the design evolution of an object that takes on such a crucial role in our everyday lives.
The exhibition will be on view from October 29 through November 23 at the Westside Gallery, 141 West 21st Street, New York City.
Adler first had the idea to redesign the standard amber-colored prescription bottle when her grandmother accidentally swallowed pills meant for Deborah's grandfather.
Adler quickly came to the conclusion that the prescription bottle was not just unattractive - it was actually dangerous.
Motivated by a desire to make people's lives easier and safer, in 2002 she designed a comprehensive system for packaging prescription medicine as her Master's thesis.
"I wanted to design the bottle so that when you open up your medicine cabinet, you instantly know which is your drug, what the name of the drug is, and how to take it," says Adler.
The results are a redesigned prescription and communication system that includes: the redesigned bottle, ea
more: Clear Rx: From Master's Thesis to Medicine Cabinet
November 3, 2005 | Viewed 49,581 time(s)
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