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The Designers Republic Leads European Repositioning for Coca ColaThe Designers Republic (tDR), has been invited to be the European representative of Coca Cola's M5 project: a strategic initiative that aims to take the Coke to another level.
Over the past decade, tDR has built a reputation as one of the world's leading brand advisors: with recent projects undertaken for Nokia, Sony, Deutsche Bank, Swedish Telecom, Nickelodeon and Paco Rabanne.
Initially working with Coke on a limited edition bottle: tDR developed an entire brand vocabulary and attitude called "Love Being" which has become part of a much broader, global campaign including events, multi-media, a range of merchandise and above the line marketing activity.
Ian Anderson, founder and director of the Designers Republic said: "The biggest challenge facing companies today is effective communicating with their market. For big brands like Coke, blanket advertising is no longer an option: it's both expensive and ineffective.
'Love Being' gives Coke the opportunity to forge a direct relationship with their consumers. The message is simple: spreading love around the world; but the channels of delivery are brand new.
These are fascinating times for designers: projects like M5 invite us to explore the improbable and inevitably that is throwing up some very exciting possibilities."
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The Designers Republic > Graphic Design Studios
February 4, 2006 | Viewed 46,002 time(s)
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