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Spark Fuels Fiery New Global BrandSpark, the creative group founded by award-winning designer Elaine Cantwell, has completed a major rebranding campaign for Global Television in Canada, marking the network's most comprehensive rebranding in a decade.
Spark's extensive repositioning program was created to maximize the power of Global as a media brand by placing new focus behind its attitude and creative look and feel.
"We had been looking for just the right team to help us become a major media brand that connects emotionally with the viewer," said Kathleen Dore, President of TV & Radio at CanWest MediaWorks, the Global Television parent company.
"We are delighted with what Spark delivered - an incredibly targeted platform and fresh visual edge to the Global brand that really set us apart from our competitors."
"Cantwell and company were chosen from an initial field of over 20 Canadian and International firms" added Walter Levitt, Senior Vice President of Marketing, TV & Radio, at CanWest MediaWorks.
"Early on in the process of narrowing the field and completing our search, we knew that the ideas and inspiration from the Spark group were very tuned in to the market, our brand vision, and what we wanted to achieve".
more: Spark Fuels Fiery New Global Brand
design directory:
Spark > Logo and Branding Design Companies
26/3/2006 | Viewed 27,501 time(s)
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