Method Designs San Francisco International Film Festival's New Identity

Method, the bi-coastal design and branding practice, is responsible for the San Francisco International Film Festival's (SFIFF) new identity. The Festival runs from April 20th to May 4th 2006.

Method, known for its innovative branding ideas, developed an entirely new identity for this year's festival.

"It is a total departure from the look of previous festivals and it's brilliant," says Festival director, Graham Leggat.

Method's brief was to "take the SFIFF into the 21st century."

The logo-type uses a hard-edged, solid type with a constructivist edge that gives it a bold, international dimension and contrasts with the simple font choice used in promotion pieces.

Method used a sophisticated color palette (pale shades of green, yellow, blue and lilac, punctuated by a vivid orange) and graphics that evoke film data and imagery.

The new designs provide SFIFF with combinations that work across a whole spectrum of media and formats.