Spark Builds Road to TVtropolis with Major Branding Initiative

Canadian media company CanWest MediaWorks turned to the talents of spark to complete a high-profile branding campaign for the launch of its pop culture-themed specialty network, TVtropolis.

The Los Angeles based creative group, founded by award-winning designer Elaine Cantwell, was charged with cultivating a new attitude and look for the network's relaunch from Prime to TVtropolis.

"With spark's completion of the rebranding campaign for Global Television, the reinvention of Prime was our next priority," said Walter Levitt, Senior Vice President of Marketing, TV & Radio, at CanWest MediaWorks.

"Their ability to target key audiences using a fresh look and cutting-edge creative strategies really helped to elevate us to a new level with the transformation of Prime to TVtropolis.

spark's amazing work on the Global rebrand gave us confidence that they were the perfect creative group to handle the launch of TVtropolis."

Added Tim Kist, Director of Marketing at Global Television Specialty Networks: "Working closely with our team, spark brought the TVtropolis brand positioning to life, giving us a strong creative platform and tangible visual identity that we could really sink our teeth into.

The campaign provided a clear definition of TVtropolis for the viewer, which was essential to our overall brand strategy."