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Trollback + Company Designs for Key: The New York Times Real Estate MagazineTrollbäck + Company was recently contacted by Arem Duplessis, Art Director of the New York Times Magazine, to conceive and design a page for the inaugural edition of its new bi-annual real estate magazine supplement to the paper called "KEY", which launches on Sunday, September 10.
The New York Times invited seven artists, graphic designers, architects, and Trollbäck + Company, to each come up with a visual based on one of their own personal keys.
Duplessis states, "Trollbäck was the only motion graphics company we contacted because we were impressed with their work for the MetLife 'If' TV commercials.
The key they produced is a brilliant concept that separates nicely from the other featured work."
Joe Wright, creative director of Trollbäck + Company, came up with the concept of giving the everyday object a scale that would reflect its importance.
He explains, "A house key's humble size belies its iconic significance.
For what it does, a key is amazingly small and insignificant.
But if we lose it, the effect can be overwhelming. Therefore, we decided it would be fitting to give the key a monumentality that is more in keeping with the architectural structure it's designed to open.
That led us to the idea of making the key itself more architectural."
more: Trollback + Company Designs for Key: The New York Times Real Estate Magazine
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Trollbäck + Company > Multidisciplinary Design Studios
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9/9/2006 | Viewed 39,872 time(s)
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