Smoke & Mirrors and Mother take us on the inside for this Dell spot reminiscent of a bizarre 80's music video. Eccentrically costumed women with half black, half white dresses and hair, rhythmically assemble an engine. As their creation comes to fruition, the machine is lifted then installed, into a giant Dell laptop - showing us the power inside the new XPS m1330.
Smoke & Mirrors provided seamless beauty and VFX work on the models, the engine and various components. Extensive set clean-up throughout the four films finished with the engine disappearing into the highly potent Dell XPS.
The Credits
Client: Dell
Spot Title: Engine
Air Date: July 2007
Agency: Mother, NY
CD: Linus Karlsson/Paul Malmstrom
AD: Lawrence Melilli
Copywriter: Matthew Mulvey
Producer: Emma Starzacher
Prod Company: RSA, Bicoastal
Director: Jonas Akerlund
Post/Effects: Smoke & Mirrors, NY
Creative Director: Sean Broughton
Sr. VFX Artist: Brad Scott
VFX Artist: Sam Caine
Head of Production: Cary Flaum
Editorial: Spotwelders, NY
Editor: Dick Gordon
Producer: Amanda Charles
Graphics: Stardust, NY
Audio Post: Sound Lounge, NY
Mixer: Scott Persson
Music: The Teddy Bears
Artist: Devo
Smoke & Mirrors
Founded by Creative Director Sean Broughton, CEO Penny Verbe and CTO Mark Wildig lead the New York and London-based design, animation and VFX studio Smoke & Mirrors. It has been synonymous with creativity, originality, and innovation since its inception.
Smoke & Mirrors has always succeeded because of its collaborative approach, building strong creative relationships with directors, producers, agencies and clients alike.
Each office fully is networked together with complementary systems allowing the facilities to share resources, expanding local capacity. Close involvement with manufacturers and developers has kept Smoke & Mirrors at the forefront of technology and on all levels.
Smoke & Mirrors diverse range of projects include: feature films from ranging from Harry Potter to James Bond, award winning commercials, music videos and television.