The Wm. Wrigley Jr. Co. today announced it has selected Interbrand as its single global design agency for packaging graphics.
As with its global media buying and creative advertising agencies previously, Wrigley is consolidating its packaging design agency roster in order to effectively drive its growth in the highly competitive global confectionery industry.
"Given the company's strong growth and the tremendous opportunities that lie ahead as we continue to evolve as a leader in the confectionery industry, we believe it is the appropriate time to put into place a packaging design agency resource structure that will allow Wrigley to be more efficient, synergistic, nimble and faster to marketplaces around the globe," said Frank Hohmann, Wrigley's Managing Director of Global Integrated Marketing.
"Together with Interbrand we are looking forward to step-changing the packaging design of our brands across the world."
"Interbrand is pleased and proud to have been selected as Wrigley's worldwide design partner," stated Bruce Dybvad, President of Interbrand Cincinnati.
"Our global network will deliver comprehensive strategy and design capabilities to provide world-class packaging design for the Wrigley brands, as well as the regional service support that Wrigley requires to continue growing its business."
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