SKD Brings Unified Design Language to IQ Medical Diagnostic Line
July 7, 2009 | Levent OZLER
Midmark's diagnostic division wanted to provide a family of devices that combine increased functionality with user friendly features and appearance.
To further this goal, SKD developed a product family united by a design language that is immediately recognizable and visually emphasizes Midmark's brand messages of mobility and work-flow efficiency.
Through observational research in physician offices and clinics, SKD identified opportunities for functional innovation that make Midmark's products safer and easier for the clinician and more comfortable for the patient.
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