CB'a Design Solutions designed a new visual identity for Kris Kris, with the objective of increasing its statutory dimension. The new logo is a mix of tradition and modernity. A reinsuring shape, a subtle play on light contrasts, a plain and slightly-rounded typography demonstrate the generosity and quality that characterize Kris Kris products. Know-how and innovation are two core pillars of the brand that are enhanced thanks to the dynamic orientation of the brand identity and the baseline referring to the historical background of Kris Kris: "since 1967".
Tostimo represents a breakthrough innovation on the Greek sliced bread market, due to an extra-soft texture, which turns this new range into a unique tasty experience. That's why CB'a Design Solutions imagined an innovative packaging design for Tostimo that reflects its uniqueness and distances itself from the prevailing codes of the sliced bread market. One of the main challenges was to make the products benefits immediately understandable for consumers, while creating a collusion link between them.
The packaging design clearly illustrates a new way of approaching this segment, "at the heart of life". All the graphic elements express the idea of a product that can be tasted at any moment, and which constitutes a genuine experience of sharing and conviviality. Bringing a hint of fun, the graphic style refers to the daily active lives of its consumers. Indulgence, another key element, is conveyed through lively and appetizing visuals.
Besides an original graphic universe, CB'a Design Solutions conceived a strong packaging architecture, allowing an impactful segmentation through vibrant colours (red for white bread, green for rye bread), aimed at helping the consumers' choice.