United Nude's New Amsterdam Flagship Store
November 4, 2009 | Levent OZLER
United Nude, a brand founded by architect Rem D Koolhaas and Galahad JD Clark opened a flagship store in Amsterdam on October 22, 2009.
Located in Spuistraat 125, United Nude presents their concept, the Wall of Light.
From injection moulded shoes to high-end carbon fiber heels, United Nude is a brand founded on conceptual design, elegance and innovation.
The characteristics of the brands products and DNA are also evident in the interior design of the flagship store, designed by brand Creative Director and architect Rem D Koolhaas.
The store is a "dark-shop" concept which means the store is completely dark in all areas other than those where the products are showcased and literally highlighted.
The most important and prominent element of the store design is the Wall of Light, a computer-controlled LED wall which displays the United Nude products as a work of art encapsulated in geometric frames.
At the store opening in his hometown of Amsterdam, Creative Director Rem D Koolhaas reflected on the completion of the store design by saying "This opening is one of the proudest moments of United Nude this far.
It completes the representation of the brand."
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