Wallpaper* has been shortlisted in the Best Interactive Design category for a Design Museum 2011 Brit Insurance Design Award.
Originally devised for the landmark Handmade issue (August 2010), the application enabled readers to design their own cover of the magazine and resulted in over 21,000 unique covers being printed and delivered to subscribers.
Design Museum visitors will be able to follow suit and create their own Wallpaper* cover using the online application (installed on computers in the gallery), and then print it there and then. Their handiwork will also be added to a gallery of covers on Wallpaper.com.
"Our epic Custom Covers project was a combination of military-precision planning and state-of-the-art digital printing and we are delighted the Design Museum has recognised it," commented Tony Chambers, Wallpaper* editor-in-chief.
The concept will be updated and brought back for Wallpaper's August 2011 issue - Handmade II.