Good design means good business. The DBA Design Effectiveness Awards recognise the return on investment a coherent, well-thought-out and professionally executed design strategy can achieve.
The most important way of communicating the value of design is by measuring its true effectiveness. The DBA's annual awards are the only ones to utilise commercial data as a key judging criteria, demonstrating that successful projects require the integration of the design brief with business aims and objectives from the outset.
Every year the results from the awards are plotted into Design Effectiveness League Tables, which highlight the companies who consistently outperform their competitors because they value, invest in and effectively manage design.
Deadline for entries is July 8, 2011.
more: effectivedesign.org.uk (590)