Creative studio Trollback + Company has partnered with TEDGlobal to create the opening titles for the conference being held this week in Edinburgh, Scotland. TEDGlobal's 2011 theme focuses on "The Stuff of Life" where speakers and attendees of the 4-day conference analyze the resources, technologies and skills that make life possible and keep it going - and the many things that make it interesting, enjoyable and worthwhile.
Trollback + Company has a long history of creating opening sequences for the prestigious TED brand. For this year's titles the team explored the relationship between nature and science.
"Science and exploration help humans understand their lives by dissecting everything they can touch and feel," noted Jakob Trollback, the company's founder and executive creative director. This dissection can be seen in the show open as a variety of objects - both man-made and organic - are sliced to reveal their complex beauty.