Trollback and Company Designs DirecTV's Audience Network

Trollback + Company Designs DirecTV's Audience Network

Trollback + Company created the brand design for DirecTV's latest initiative, the Audience Network. Formerly known as the 101 Network, the Audience Network launched summer 2011 and is available exclusively on DirecTV's satellite television service throughout the US.

Trollback + Company was engaged by DirecTV to create a new logotype and on-air branding elements, including diverse TV idents that reflect the Audience Network's programming for live events, comedy and original series. Using the iconic letter 'A' as the brand's foundation, the creative team created a highly distinct and contemporary feel that gives the Audience Network a confident and sophisticated visual identity.

Trollback + Company