Fjord, the digital design consultancy, has just completed a white paper called "Design for Context: Understanding How User Context is Evolving." A thorough exploration of the world of digital design undertaken with SmarcoS, the document addresses the notion that effective digital design keeps the user fully in mind: attuning not just to their stated preferences but also to their behavior.
download: Design for Context.pdf (1MB)
Although arguments have been made lately that technology has become too invasive, too human-focused (Facebook facial recognition, iPhone location tracking), Fjord and SmarcoS point to emerging technology that is more intuitive than intrusive, combining the programmers' knowledge of what the consumer wants (the human side of design) with advanced programming that learns and changes from user behavior (the technical side of design).