H&M Spring Summer 2012

H&M Spring Summer 2012

Tailored and fluid: these are the silhouettes that count at H&M this spring, with a mix of modern tailoring and romantic femininity that bring infinite possibilities for personal style. The sharp white suit is a key statement, softened with a jersey vest top underneath and worn with 50's style brogues.

For a softer shape, there are kimono-style draped jackets and wrap dresses, with wide-leg trousers anchoring the trend for light volume. Mix and match the pieces in a playful way to create an individual look, finished with accessories like bangles and sunglasses in brilliant white.

"I love the well dressed, grown up mood of the season that is still easy to wear and that can be styled in so many different ways," said Ann-Sofie Johansson, H&M's head of design. "New fabrics play an important part this season and add something new to existing shapes."

Silhouette
Tailored and fluid

Colours
White and neutrals worn with fruit coloured accents like yellow, orange or apple green, alongside soft shades such as apricot and blue.

Fabrics
Cotton and jersey, silks, leather, organza, linen

Details
Tailoring details and sartorial touches that emphasise the tomboy-ish look, contrasted with soft drapes, wraps and pleats which maximise the volume while keeping the shape.

Key Garments
White suit, a jersey vest, leather sleeveless jacket, shirtdress, draped kimono jacket, short quilted jacket, drape vests, wrap dress, wide trousers.

Key Accessories
50's style brogues or wooden-sole platforms, multiple bangles, leather necklaces, clutch bags, white sunglasses

Photographer: Kacper Kasprzyk

H&M

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