Jannuzzi Smith have unveiled the new logo and visual identity for Cinemathèque suisse: the official Swiss archive of film and the moving image - effectively the country's audiovisual memory. It was established in 1943 and now holds one of the world's largest cinematic archives, including over 70,000 films, 300,000 posters and 2.8 million photos of disparate, multinational origin.
The rebrand coincides with the opening later this year of the first of two new buildings in Penthaz and involves restructuring and redefining the presentation of the organization, with a view to enabling a fuller, richer and more open exposition of its resources in a range of media - from printed to on-line and on-site communication.