After scoring top honors at the Annecy International Film Festival for "Stuff," an eye-catching Claymation spot that encouraged viewers to give charitably during the holiday season, Elastic Director Andy Hall has brought his inimitable skills to the Red Cross yet again for a second round of Holiday giving.
Hall's new spot, "Holiday 2012," brings back his striking red, white and gray color palette and unconventional character designs, suggesting that viewers make donations at their local American Red Cross Blood Donation Center.
Hall, a founding member of Elastic and head of CG at boutique VFX studio a52, once again teamed up with BBDO on the effort, which promotes Red Cross' gift donation program.