FutureBrand UXUS have recently created L'OCCITANE's first London flagship store on Regent Street. The studio was briefed to create a new immersive experience that offers customers a luxurious and sensorial exploration of L'OCCITANE's full range of natural beauty products.
The FutureBrand UXUS' vision for the space is an enchanting retail experience with education and trial at the core, sharing the L'OCCITANE 'beauty of life' philosophy with the curious customer. With the region of Provence at the soul of L'OCCITANE, FutureBrand UXUS transports the customer there, with real roses and showers of lavender incorporated in the interiors, and tiles in warm yellow hues reminiscent of sunnier climes.
"The store was designed around iconic views that are highly sharable," commented George Gottl, CEO FutureBrand UXUS. "The Botanical World, placed at the Regent Street entrance was designed to attract foot traffic by its striking visual presentation, inviting passers-by to snap and share on social media."
Upon arrival, customers are taken on a journey from garden to table - the store is an enrichment for all the senses, sunshine yellow and rose gold accents flood the space with a warm glow. The shop floor is divided into beauty zones; a sunshine fountain with an array of soaps, a wild scented garden allowing customers to explore and find their fragrance, a pampering handcare bar, an abundant harvest table and a living beauty bar. Holistic treatments are provided upstairs, with refreshments and Pierre Hermé Paris macarons served while customers relax.
Photography: Michael Franke