Evo Design, an award-winning product design company, faced a unique design dilemma when designing the first ever MP3 player for infants for Hasbro.
The challenge was this: the toy had to be well designed enough to warrant its high price tag and to get across its high tech functionality, but at the same time, it had to appeal to infants and parent's aesthetics.
Evo has designed award-winning juvenile products for Disney, Baby Einstein, Fisher-Price, Graco, etc. so they thought they knew what they were doing.
The end result? A great product for parents/kids and an incredible pioneering journey through design.



