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frog design Appoints Paul Bradley to Lead Product Design GroupStrategic creative consultancy frog design, inc. has named Paul Bradley to the role of executive creative director of product design.
Bradley joins from IDEO, where he led the company's global industrial design practice and was responsible for developing innovative products for clients including Cisco, Hewlett-Packard, Intel, Microsoft, and Nike.
From its founding in 1969, frog's unique emotional and cultural approach to industrial design helped to define the modern consumer aesthetic with such revolutionary products as Sony's original Trinitron television and the Apple Macintosh.
Today, frog has expanded its design prowess to the converging worlds of hardware, software, and brand experience to envision and develop groundbreaking products, services and business strategies for Fortune 500 clients including Hewlett-Packard, Logitech, Microsoft and Seagate, among others.
Bradley spent 16 years with IDEO and was instrumental in building its reputation as one of the world's leading industrial design firms.
He has won numerous design awards from both IDSA and I.D. magazine, and is recognized for his pioneering work on the first mouse for Microsoft.
Bradley's work on Logitech's 3D mouse is featured in the Museum of Modern Art Permanent Collection.
In his new role, Bradley will drive the strategic impact of frog's global product development practice, working closely with the creative leadership team to foster frog's expertise in product design.
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design directory:
Frog Design > Industrial Design Companies
4/10/2007 | Viewed 15,905 time(s)
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