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Design Council Research Finds UK Designers Facing Intensifying Competition From AbroadNew research from the Design Council highlights how globalisation is generating a threat of increasing international competition for designers, but creating opportunities for those taking on new markets.
Worryingly, it also revealed that many of the designers surveyed did not know what action to take to enter new markets.
Entitled UK Design - Buying and Selling for a Global Industry, the research by the national strategic body for design was carried out among nearly 300 designers facing international competition.
It reveals that the design industry faces more intense competition than ever, with 64 per cent of designers surveyed asserting that competition from overseas has increased over the last three years in the UK.
The findings show that eight out of ten designers surveyed are up against overseas competition for UK business.
More than half (56 per cent) say the main competition for this work is from Asia, with digital and multimedia designers singling out India (52 per cent), and product and industrial designers mainly concerned about China (42 per cent).
A narrowing gap in quality between home-grown and overseas design is one reason cited for design buyers looking abroad, as clients become less willing to pay premium prices for UK design.
By contrast the figures show a strong performance for the UK design industry, with 98 percent of UK clients still buying British.
more: Design Council Research Finds UK Designers Facing Intensifying Competition From Abroad
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October 4, 2007 | Viewed 31,455 time(s)
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