NIKEiD Studio in New York

Nike today announced the opening of its first NIKEiD Studio at Niketown in New York City, giving consumers a more hands-on design experience and the power to design and create footwear, apparel and equipment for themselves, for their friends, and even to be purchased by others around the world.

The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear, apparel and equipment, and marks the beginning of a design community, both virtual and hands-on, for consumers to share ideas, concepts and a passion for NIKEiD.

Pilot NIKEiD Studios have opened in Paris, France and Osaka, Japan with New York being the first comprehensive space which will be followed by Niketown London in November.

The Niketown New York location also features a unique touch screen in the front window of the store where consumers will be able to design on the street before an audience.

People will be able to email their designs from the touch screen to their friends, to their home computer or even purchase the design inside at Niketown.

"The world has changed. Consumers interact with brands on their own terms," said Trevor Edwards, Vice President, Brand and Category Management for Nike.

"The NikeiD Studio enables consumers to create their expression of the Nike brand with the guidance of a skilled Design Consultant."