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Design Council Research Uncovers Secrets of Design Success in Global CorporationsDesign is the key driver of innovation for some of the world's highest-profile brands, according to a new study published by the Design Council today.
The research, entitled Eleven Lessons: managing design in eleven global corporations, was made possible through unprecedented access to some of the biggest and best creative brains in leading organisations including Microsoft, Starbucks, Virgin Atlantic and Sony, and provides a unique insight into their design processes.
These companies not only place design high on their business development agenda but also have set processes for how it is managed internally to contribute to innovation and new product and service development.
It also sheds light on exactly how these global leaders manage design and integrate their design teams into their businesses to help themselves stay competitive.
The Design Council interviewed senior design leaders and heads of design in eleven companies: Alessi, BT, BSkyB, LEGO, Microsoft, Starbucks, Whirlpool, Yahoo!, Virgin Atlantic, Xerox and Sony.
more: Design Council Research Uncovers Secrets of Design Success in Global Corporations
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The Design Council > Design Organizations
November 27, 2007 | Viewed 31,052 time(s)
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