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Land Rover LRX ConceptRover unveils a vision of its future at the NAIAS (Detroit Show) in January 2008, with the world debut of the LRX concept - a bold evolution of Land Rover design that indicates the brand's progressive shift into new areas of the market, while remaining true to its core values.
As the company prepares to celebrate its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability focussed technologies, clearly addresses the needs of a changing world.
"The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," says Phil Popham, Land Rover's managing director.
"The LRX is in every respect a Land Rover, but it's a very different Land Rover.
"LRX has unmistakable Land Rover design and the breadth of capability that you'd expect from our vehicles.
But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class.
It is Land Rover's way of affirming the brand's responsible approach to future product development.
At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction - but this feels like a hugely exciting direction to take."
more: Land Rover LRX Concept
January 9, 2008 | Viewed 25,220 time(s)
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