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Get Some: NYC Condom Campaign by Yves BeharStaying safe in New York City just got even sexier.
The Health Department unveiled a brand new look for the NYC Condom and launched a cutting-edge media campaign to encourage New Yorkers to "get some."
The NYC Condom's new look includes a fresh package design and an elegant new dispenser, which will debut in 200 New York City venues in coming weeks.
Both were gifts to New York City from designer Yves Behar, founder of the San Francisco-based design agency fuseproject.
Behar's clients include One Laptop per Child, Johnson and Johnson, Jawbone and Herman Miller.
"Good design can help bring condoms out of the closet," he says.
"The brand's friendly design and the dispenser's approachable shape convey openness and acceptance.
They say condoms are nothing to be embarrassed about."
more: Get Some: NYC Condom Campaign by Yves Behar
design directory:
fuseproject: Yves Behar > Industrial Design Studios
February 17, 2008 | Viewed 25,438 time(s)
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