Electrolux Design Lab 2008

Electrolux, a global leader in home appliances and appliances for professional use, launches the 6th edition of its annual design competition and will select a limited number of entries to compete in Zurich at the international finals October 8 & 9, 2008.

The Internet generation comprises brand-conscious, busy young professionals between 25-35 who are independent, concerned about the environment, and whose lives are intertwined with technology and online social networks.

This year's submissions should be for 2-3 years into the future and address food storage, cooking, and/or washing.

"We are looking for daring ideas and solutions," says Henrik Otto, Head of Global Design at Electrolux.

"Entries should reflect the iGeneration's core interests and concerns like mobility, convenience, time, materials, personalization, entertaining, technology, and sustainability."

Deadline is May 30, 2008.