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Design and Nutrition Come Together in Y WaterY Water Inc., a Los Angeles-based company committed to creating great tasting, nutritious beverages for children, announced the launch of Y Water: a low-calorie, low-sugar, vitamin-infused, flavored beverage packaged in what will surely be an iconic Y-shaped bottle designed by the celebrated Yves Behar.
The USDA certified organic drink, available in four flavors, is infused with vitamins and minerals chosen to help address the growing concern over childhood obesity and to provide a healthful alternative to sugary, non-nutritious choices.
After consuming the beverage, children can use Behar's modular playful bottle as a toy, turning a normally disposable product into a vehicle for creative play.
Thomas Arndt, founder and president of Y Water, wanted the container for this beverage to be as innovative as its formula and turned to Behar's San Francisco design studio fuseproject to develop a unique packaging solution.
Rather that simply downsizing a regular, adult water bottle, Behar's and his team created a stable, symmetrical, bright, durable, nine-ounce bottle that is fun and easy for children to use.
For Behar, the cheerful, three-dimensional Y shape inspired the product name Y Water, and also riffs off the two questions kids most commonly ask: "Why?" and "Why not?" Once empty, the bottle becomes a toy.
more: Design and Nutrition Come Together in Y Water
design directory:
fuseproject: Yves Behar > Industrial Design Studios
February 20, 2008 | Viewed 37,906 time(s)
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