Michelin Challenge Design Announces 2009 Competition Theme

Michelin today announced the 2009 theme for its global vehicle design competition, Michelin Challenge Design (MCD), asking entrants to explore the future of transportation and share their brave and bold vision for "America's Next Iconic Vehicle."

Now entering its eighth year, this fast-growing international design forum has encouraged better mobility solutions through innovative design and leading technology.

Designers this year are asked to render unique vehicle concepts that demonstrate emotional appeal, design courage and technical execution.

Additional consideration will be given to entries with attributes that benefit safety and the environment and include a separate rendering of the tire and wheel component assembly.

Vehicle designs that best represent "America's Next Iconic Vehicle" will receive prominent display in the Michelin Challenge Design exhibit at the 2009 North American International Auto Show.

"Every designer dreams of creating an object that achieves iconic stature," said Tom Chubb, vice president of marketing for Michelin Automotive Industry Division.

"In the automotive world, design is a primary differentiating factor and helps consumers connect to a vehicle.

With next year's theme, we offer a fantastic opportunity to see what the international design community - veteran and student - thinks about the future of transportation in America and what designs will shape the next generation of great American icons."