Winners of Eye for Why

Dyson and the Industrial Designers Society of America (IDSA) have announced the winners of Eye for Why, the U.S.

based design competition that has, now for the past four years, challenged students to re-envision a product that excels in performance and surpasses competitors in both function and purpose by improving upon the shortcomings of an existing product offering.

First place has been awarded to "Rake n Take", designed by senior Ryan Jansen from Southern Illinois University Carbondale.

Rake n Take, a clever adaptation of the common design which reduces the time and nuisance accompanying the leaf collection process and intends to effect as little environmental impact as possible, parallels Dyson's commitment to function-first design by implementing an innovative and more practical approach towards domestic tasks like raking leaves for which a better, more efficient solution exists.

Participants were asked to focus on the total product and, in turn, demonstrate a new and alternative design solution that solved a problem, worked well, and provided a real advantage over existing offerings.

Encouraging young people to consider the way things work and how they might be improved upon is at the forefront of Dyson's commitment to the future generation of designers.