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Propeller Wins Red Dot Award: Product Design 2008Propeller has won one of the design world's most prestigious prizes, the red dot, award for its ASKO Line Series washing machines and dryers, designed for the Swedish house hold appliance company Asko Cylinda AB.
Propellers has shown creativity and an innovative drive that pays a tribute to high quality standards of the product and is therefore awarded with the prestigious red dot award for product design 2008.
Product and Interaction Design Propeller has in collaboration with ASKO created a design strategy for the new product line of washing machines and dryers; focusing on making a product that is easy to use while at the same time has a unique style expression to differentiate ASKO on the market amongst competitors.
The work resulted in the product design and Interaction design of the ASKO Line Series.
The washing machine introduces a new mode of interaction, more logical and is based on a single line, left-to-right, interaction that intuitively guides the user through different options.
The new mode of interaction design is combined with a Scandinavian pure design, durable construction and ecological concern.
more: Propeller Wins Red Dot Award: Product Design 2008
design directory:
Propeller > Industrial Design Studios
April 18, 2008 | Viewed 20,522 time(s)
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