Porsche Design Chooses White

For the first time, Porsche Design is presenting a collection entirely in white, which will be on sale from May 2008 in Porsche Design Stores.

The collection's distinction lies in the way it combines the color white with materials that impart a technical look, such as aluminum, titanium and stainless steel.

As well as a mobile phone, the collection includes a jacket, sunglasses and a writing implement, as well as leather goods, jewellery and lighters.

"The typical color of Porsche Design is black," explains Roland Heiler, Managing Director of Porsche Design Studio in Zell am See, Austria.

"The color white, on the other hand, stands for purity and also has the property that it highlights the shape of the product.

These characteristics also make white an excellent medium for our minimalist design language."