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Malcolm Prescott: BDI Appoints Managing DirectorMalcolm Prescott formerly a key project director at global media giant Reuters and more recently Business Manager of design-led SME, Barefoot Botanicals has been appointed Managing Director of British Design Innovation (BDI).
Malcolm's appointment signifies the end of BDI's three year transition from design body to design and innovation knowledge transfer network.
Malcolm will lead BDI and its members, sponsors and partners into a unique licensing programme to be rolled-out across the nation through key corporates; design and innovation intermediaries including RDAs; Business Links, Universities; Innovation Centres and private sector businesses.
BDI is already in preliminary Franchise talks with organisations in Scotland; North East, North West and London.
The popular BDI Open Innovation Challenge programme designed to enable corporate brand owners to source external innovation cost efficiently will be formally licensed to industry under a set of Best Practice Intellectual Property terms and conditions and accredited tools, templates and techniques.
Says Prescott "The emerging new world economic order provides no time or place for complacency.
We are entering a challenging period for British industry and in particular how the IP trading model will impact on the UK's regional, national and international economic performance.
The design and innovation experts will play a critical role in determining whether UK plc leads or lags"
more: Malcolm Prescott: BDI Appoints Managing Director
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2/5/2008 | Viewed 9,449 time(s)
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