Seymourpowell Design for LGThe first product designed by Seymourpowell for South Korean electronics giant LG Electronics to be released commercially comes out this month: the high-end, LCD HD television, the LG70.
"LCD (liquid crystal display) televisions have taken longer than plasma screens to function well at larger sizes, but are now fast becoming the more dominant of the two technologies", commented Seymourpowell design director David Fisher.
The TV, which launches this month in stores worldwide and is one of LG's "flagship products" for 2008, has a super-thin "teardrop" structure, finishing at a point at the base of the television, where it blends from opaque to translucent, seemingly disappearing into nothing, so that it has a floating appearance when poised on a stand.
The backlit LCD television, aimed predominantly at the European market, was based on the idea of "invisible sound", with no speakers to be seen.
The product, which responded to a brief to create a truly "eye-catching" product, celebrates instead the screen itself and uses a form of cutting-edge, flat-speaker technology to distribute sound evenly.
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