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Shimano's Coasting Project Wins Gold IDEA Award for Design ExcellenceShimano's Coasting project, a design collaboration between the bicycle components leader, global innovation and design firm IDEO, and Coasting OEM partners, Giant, Raleigh and Trek, received the Gold IDEA Award in the International Design Excellence Award (IDEA) competition presented by the Industrial Designers Society of America and sponsored by BusinessWeek.
The prestigious award is testament to the innovation behind Coasting, one of the largest lifestyle bike riding initiatives that has successfully led to more Americans riding bikes.
Shimano's Coasting program was developed in concert with IDEO, a repeat winner of IDEA awards, which was instrumental in developing the experience that is Coasting.
"We're thrilled about this honor from IDSA that we believe recognizes the innovation resulting from our partnership with IDEO and the various design and manufacturing partners involved with Coasting," said Kozo Shimano of Shimano American Corporation.
"The collaborative network behind this program was genius, ranging from IDEO's designers working with Shimano's product development team to our trusted OEM partners Giant, Raleigh and Trek."
In the development of Coasting, IDEO conducted research on consumer's bike experiences and found that most Americans had fond memories of riding a bike as a kid.
more: Shimano's Coasting Project Wins Gold IDEA Award for Design Excellence
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IDEO > Industrial Design Companies
August 8, 2008 | Viewed 7,497 time(s)
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