New Report Finds Hidden Innovation in the Creative IndustriesA new study launched today, uncovers an array of vibrant innovation activities particularly technological innovation, in the creative industries.
The research report - "Hidden Innovation in the Creative Industries" which is jointly published by NESTA and Manchester Business School finds that UK creative businesses are taking advantage of new technological platforms and globalisation to develop innovations in business models and product delivery.
The four creative sectors examined - videogames development, product design, advertising and independent broadcast production - showed a particular sophistication in their ability to integrate the experiences of customers in their products and services.
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